Which local SEO KPIs to track, and which to ignore
Every metric in the same format: what it measures, how you calculate it, how you read it. Plus the two metrics that suggest a performance which does not exist.
Strategy and reporting
Picking the right metrics, auditing, prioritising and reporting — including across a network of locations.
Running a local visibility audit: the eight-step method
An audit establishes a state at a point in time — it does not set up ongoing tracking. Here are the eight steps, with the scoring grids you can use as they are.
Analysing your competitors in the local pack
Your real competitors are not the ones you name: they are the ones appearing ahead of you, and they change from one neighbourhood to the next.
Multi-location local SEO: structuring how you run a network
Across a network the difficulty is not technical, it is organisational. Who decides what, how you arbitrate, and what belongs in a consolidated report.
Local citations: how many directories should you actually target?
The market answers "the more the better". The data says otherwise: gains flatten around thirty, and one misspelled address costs more than a missing directory.