Automatic grid or chosen tracking points: which method for measuring local visibility
One chosen measurement point beats ten generated at random. Here is why, what each method actually costs, and how to build a sampling plan in thirty minutes.
Local rank tracking
Where a Business Profile actually shows up, point by point across a territory — and which measurement method tells you the truth.
What is a geogrid in SEO (local ranking heatmap)?
A lattice of points around an address, one colour per point: a geogrid makes visible what an average rank hides. You still need to know what it measures — and what it measures for nothing.
Why your Google rankings change depending on where you are
You search for yourself on Google and you are first. Your customer searches the same thing, two miles away, and does not see you anywhere. Both results are correct.
Classic rank tracking and local rank tracking: what your SEO tool cannot see
A national tracker records one position per keyword. On a query with local intent that position does not exist: there is one per place, across three different result surfaces.
Local rank tracking: the complete guide
A local ranking does not exist "in general" — it exists from somewhere. This guide sets out the principles, compares the measurement methods, and gives the criteria for a setup that survives the first quarter.