Analysing your competitors in the local pack
Your real competitors are not the ones you name: they are the ones appearing ahead of you, and they change from one neighbourhood to the next.
Blog
Multi-location local SEO: structuring how you run a network
Across a network the difficulty is not technical, it is organisational. Who decides what, how you arbitrate, and what belongs in a consolidated report.
Local citations: how many directories should you actually target?
The market answers "the more the better". The data says otherwise: gains flatten around thirty, and one misspelled address costs more than a missing directory.
Google Posts: are they still worth anything?
No serious study measures the effect of posts on ranking, and Google's documentation does not mention them. On clicks and contact, the story is different.
Google Business Profile suspended: causes and reinstatement
A suspended profile disappears from Google Maps and the local pack overnight. Here is the procedure, in the order it has to be followed.
Optimising your Google Business Profile in 2026
Completeness comes before any advanced tactic: it is the variable most strongly associated with local pack positions 1 to 3 in the available data, and it is also the one most often missing.
Local rank tracking: the complete guide
A local ranking does not exist "in general" — it exists from somewhere. This guide sets out the principles, compares the measurement methods, and gives the criteria for a setup that survives the first quarter.